Today may not live in infamy, but in fast food, it could be close.

The team at Taco Bell reached out to me a few weeks ago asking if I would be interested in trying out some new food items.

I read hundreds of food blogs and knew that they were tinkering with the doritos taco…I had to take them up on it!

I flew to Irvine, Ca from New York where I was attending the New York Social Media Week

the next day I, along with a few other social media guys, were treated to a full out presentation and poof…the tacos were presented!

Yes, a kid in a candy store.

The shell is firmer than a normal shell and that’s a good thing.

you know the gold powder of Doritos, it’s got it!

thought this was a great comparison between the old and the new

Taco bell has set the release date for midnight March 8

They also are having a contest which is story of neat.

 Whomever gets the most retweets about  Dorsitos Locos Tacos(say that 3 time quickly) gets a truck full of them sent to their town.

Contest Link


Just to clarify that I’m not some kind of sell out. I had several in-depth discussions with the head of  Taco Bell and the rest of the team about their food.

I asked if they were expanding their lower calorie line, which they are.( I’m a huge fan)

They told me about their new Cantina line with all fresh ingredients. They were revamping and introducing many flavorful items like roasted corn and new salsas.

I asked if they were thinking about choosing local growers and suppliers for their chain,

They assured me that they were working on that and cited many things they were working on.

I feel like I did the best I could to emphasis what responsible consumers  are looking for.

All in all I had a great experience. They said in closing that the Doritos Locos Tacos will sell over a billion tacos in it’s first year.  Their numbers showed that in test markets over 80% of ALL orders had at least one Doritos Taco and I can tell you first hand…I understand why.