Everyone’s probably eaten at Taco Bell, but did you know the “Bell” came from the founder’s name, Glenn Bell? He pioneered the sale of crunchy tacos to the world over 50 years ago. The first Taco Bell opened March 21, 1962. Taco Bell Begins Glenn, a 23-year-old former Marine, arrived in San Bernadino, California, just after World War II. He opened a one man hot dog stand, but was interested in mexican food. He wanted a quick way to grab Mexican food on the go. He first started selling hot dogs paired with a sauce that would later become Taco Bell’s hot sauce. Soon, he experimented with ways to prepare tacos quickly and efficiently. He also had the novel idea of frying the taco…
In celebration of Taco Bell’s 50+ years.
Today may not live in infamy, but in fast food, it could be close.
The team at Taco Bell reached out to me a few weeks ago asking if I would be interested in trying out some new food items.
I read hundreds of food blogs and knew that they were tinkering with the doritos taco…I had to take them up on it!
I flew to Irvine, Ca from New York where I was attending the New York Social Media Week
the next day I, along with a few other social media guys, were treated to a full out presentation and poof…the tacos were presented!
Yes, a kid in a candy store.
The shell is firmer than a normal shell and that’s a good thing.
you know the gold powder of Doritos, it’s got it!
thought this was a great comparison between the old and the new
They also are having a contest which is story of neat.
Whomever gets the most retweets about Dorsitos Locos Tacos(say that 3 time quickly) gets a truck full of them sent to their town.
Just to clarify that I’m not some kind of sell out. I had several in-depth discussions with the head of Taco Bell and the rest of the team about their food.
I asked if they were expanding their lower calorie line, which they are.( I’m a huge fan)
They told me about their new Cantina line with all fresh ingredients. They were revamping and introducing many flavorful items like roasted corn and new salsas.
I asked if they were thinking about choosing local growers and suppliers for their chain,
They assured me that they were working on that and cited many things they were working on.
I feel like I did the best I could to emphasis what responsible consumers are looking for.
All in all I had a great experience. They said in closing that the Doritos Locos Tacos will sell over a billion tacos in it’s first year. Their numbers showed that in test markets over 80% of ALL orders had at least one Doritos Taco and I can tell you first hand…I understand why.